Market Analysis: Sustainable Tourism Is Becoming the New Standard for Holiday Homes in Croatia

The Croatian coast and inland regions are undergoing an increasingly rapid transformation of the accommodation market, ranging from high-end luxury villas to standard holiday homes that make up the majority of the tourist offer. What was until recently perceived as added value — sustainable tourism and energy-efficient properties — is today becoming an increasingly important criterion when choosing accommodation.

According to data and observations from the HomeRent platform, demand is growing for villas and holiday homes in Croatia that offer modern comfort with a reduced environmental impact. Guests are increasingly seeking eco-friendly accommodation by the sea and in rural areas, while property owners are recognizing sustainability as a way to increase competitiveness and long-term profitability.

New Guest Criteria: Comfort, Efficiency, and Responsibility

Today’s travelers — whether booking a luxury villa or a family holiday home — increasingly expect energy efficiency and smart resource management. Integrated solar systems, heat pumps, high-quality insulation, and smart climate control are becoming the standard rather than the exception. Analysis of HomeRent inquiries shows that such properties provide a more comfortable stay, more stable indoor temperatures, and a healthier environment, especially with pools equipped with advanced filtration systems. This very combination of comfort and environmental responsibility strongly influences booking decisions. For villa and holiday home owners, investments in energy efficiency result in lower maintenance costs, higher occupancy throughout the year, and stronger online guest reviews.

Regional Development of Sustainable Accommodation in Istria and Dalmatia

Istria and Dalmatia continue to lead in the implementation of sustainable solutions — not only in the luxury segment. An increasing number of standard villas and holiday homes are undergoing energy renovations and introducing modern efficiency measures.

In Istria, sustainability is often achieved through the renovation of traditional stone houses combined with high-quality insulation and smart systems, while in Dalmatia both newly built properties and existing villas are increasingly being equipped with solar panels and water-saving technologies. In its property selection, HomeRent places special emphasis on accommodations that can meet the long-term expectations of modern travelers, regardless of luxury level.

Sustainability as a Business Strategy for All Villa Owners

Sustainable tourism is no longer reserved for premium projects. Market data shows that even standard villas with eco-friendly solutions achieve higher occupancy rates — especially in the shoulder seasons — and more stable income throughout the year. Investments in energy efficiency, smart systems, and renewable energy sources increase property market value, make accommodation more attractive to international guests, and ensure long-term competitiveness in the rental market.

Conclusion: Sustainable Accommodation Is Becoming the New Norm in Croatia

Sustainable tourism in Croatia is increasingly developing across all accommodation categories — from luxury villas to family holiday homes. Changing guest expectations and growing environmental awareness are shaping a new market in which energy efficiency and responsible resource management are becoming key success factors.

HomeRent continues to monitor these trends, carefully select high-quality villas and holiday homes across Croatia, and advise property owners on how to adapt their properties to modern market demands. Sustainability is no longer an added feature — it is becoming the standard of future tourism.

Explore the selection of villas and holiday homes in Croatia on the HomeRent platform — from luxury seaside villas to modern eco-friendly accommodation in Dalmatia and Istria.

Written by: Home Rent